Nurri, the lifestyle brand known for its ultra-filtered milkshakes with 30g of protein, has launched its new strawberry flavor in Costco stores.
This launch marks the brand’s third flavor in Costco since its arrival less than a year ago, following the debut of the chocolate flavor in September 2024.
With a focus on innovation and growth, Nurri remains committed to offering consumers creamy, ultra-filtered milk beverages with appealing flavors like strawberry.
“From day one, strawberry has been the most requested flavor by our customers; today we are making it a reality,” commented Adam Tollefson, Marketing Director. “It’s a perfect example of what Nurri represents: incredible flavor, nutritional benefits, and a touch of joy in every sip.”
The strawberry milkshake retains the brand’s distinctive benefits: 30g of protein, 1g of sugar, 150 calories, and 100% recyclable aluminum packaging.
Tom Lehocky, Vice President of Sales, added: “We greatly appreciate the collaboration of the Costco team, who supported the incorporation of this new flavor. Our strategy focuses on carefully expanding our offering alongside our business partners, making decisions based on consumer needs.”
