Bloom Launches New Functional Soda with Gut Health Benefits

The American brand Bloom Nutrition has introduced Bloom Pop, a new healthy soda designed to improve gut health. The product comes after the overwhelming success of Bloom Sparkling Energy, its energy drink that sold more than 35 million cans in its first year, becoming the most tested on the market, according to Numerator data.

Bloom Pop is launching exclusively in all Walmart stores in the U.S., accompanied by an unprecedented rollout in more than 3,000 establishments, where it will share the spotlight with the energy range in special displays.

The drink, which seeks to revolutionize the soda aisle, is available in five nostalgic flavors: Shirley Temple, classic orange, raspberry lemonade, strawberry cream, and watermelon with lime. It contains only 3 to 4 grams of sugar, 20 calories per can, and includes no artificial ingredients or sweeteners. Its star ingredient is PreticX™, a clinically proven prebiotic that promotes gut flora in low doses, without causing digestive discomfort.

Mari Llewellyn, co-founder of Bloom, stated that this launch is the result of 18 months of work to perfect the flavor and formula. “We want daily wellness to be accessible, effective, and enjoyable”, she said.

With Bloom Pop, the company reinforces its growth in the functional beverage segment. Bloom Sparkling Energy went from being in 1,900 to more than 51,000 points of sale in less than a year, achieving prominent positions in Walmart and Target, and accumulating more than one billion views on TikTok.

Greg LaVecchia, CEO of the company, assured that betting on a healthy soda is a natural evolution for the brand. “We want to redefine the modern soft drink: functional, tasty, and designed for everyday life”, he stated.

The launch comes in a favorable context: the “better-for-you” soda market already exceeds one billion dollars in the U.S., with an annual growth of 70% and 20% in the first quarter of 2025 alone. With Bloom Pop, the brand seeks to lead this new wave in the category.