During the month of July, Busch Light is launching its new Farming Cans in the U.S., a limited edition of cans decorated with images of the countryside that pays tribute to the country’s farmers and ranchers. For the first time, these cans will bear the “U.S. Farmed” seal, which certifies that at least 95% of the agricultural ingredients come from the United States.
With this action, the brand reinforces its motto Choose Beer Grown Here and appeals to the growing interest of consumers in domestically produced products. According to a Gartner survey, nearly half of consumers plan to buy more products made in the U.S. this year.
In addition, for every case sold between July 1 and July 31, 2025, Busch Light will donate 10 cents (up to $200,000) to Farm Rescue, an organization that provides assistance to family farms affected by unexpected crises. Since 2019, this alliance has raised nearly $1.5 million to support rural communities in key states such as Iowa, Kansas, and North Dakota.
“These cans are not just a special design, they are a sign of our commitment to those who grow the ingredients that make our beer possible”, said Krystyn Stowe, marketing director for Busch Light.
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