Moment Forms Alliance with Crown Holdings for Sustainability

The botanical soft drink brand Moment has joined forces with Crown Holdings, Inc. to improve the sustainability of its packaging in the USA. As part of this effort, it will replace its aluminum cans with shrink labels with directly printed cans, a more environmentally friendly option that promotes circularity and reduces environmental impact. To carry out this change, Moment chose Crown for its packaging expertise, graphic design capabilities, technical services, and commitment to sustainability. Additionally, it has the additional support of Capsules and Closures, LLC.

Thanks to this alliance, six of Moment’s best-selling products will transition to a 100% recyclable format without altering the consumer experience. Under the slogan “Drink your meditation”, the new presentation will include flavors such as Sparkling Blackberry Lavender and Still Blueberry Ginger, which combine ingredients inspired by South Asia, like ashwagandha and L-theanine, to promote relaxation and mental clarity. These beverages, which are alcohol-free, low in calories, and without added sugars, respond to the growing demand for healthy options, especially among those seeking alternatives within the “sober-curious” movement.

As a women and minority-founded company, Moment has built a loyal community of consumers who prefer natural beverages for different social and wellness moments. Since its appearance on the “Shark Tank” show, the brand has grown by 400% and is in full expansion. Its new packaging will not only maintain the brand’s vibrant visual identity, with its iconic gradient-colored cans, but will also reinforce the product’s transparency and quality.

The new 12-ounce CrownSleek cans will be available throughout the USA in early 2025, starting in the Midwest and Northeast, with a subsequent expansion to the West Coast.

Moment Forms Alliance with Crown Holdings for Sustainability

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