Coca-Cola Europacific Partners (CCEP) has announced the launch of Absolut Vodka & SPRITE Watermelon in cans.
The stylish 250 ml cans combine the signature taste of SPRITE with the smoothness of Absolut Vodka and a refreshing hint of watermelon, which the brand describes as the taste of summer in a can.
Watermelon was chosen for its juicy and vibrant profile, which complements the existing range while bringing something new and exciting to the mix.
In addition, the consumer tests showed excellent results in purchase intention (84%), with the majority of consumers indicating that they could enjoy more than two drinks in a single session.
With its vibrant design it is sure to have high visibility on supermarket shelves, this new variant integrates perfectly with the original version and is ideal for spontaneous gatherings and moments with friends.
Absolut Vodka & SPRITE was already a big hit in 2024. This new flavor will create brand loyal consumers while attracting new consumers to the growing market, currently valued at £631 million in the UK.
