Snoop Dogg, the well-known entertainer and entrepreneur, has announced a new investment and collaboration with Harmony Craft Beverages to launch Iconic Tonics, a premium functional beverage brand that seeks to change the adult beverage market.
The functional beverage market is growing rapidly and is expected to reach $200 billion by 2030, due to the growing interest in healthier and more functional options to replace soft drinks and alcohol. Iconic Tonics offers a variety of innovative beverages to suit modern lifestyles.
Snoop Dogg believes that functional beverages are the future, because users are looking for beverages that also offer benefits. Harmony Craft Beverages is more than a beverage, it’s a lifestyle.”
The varieties of Iconic Tonics have the following varieties:
- Lifeblood by Love Yer Brain
- Klaus: infused mocktails
- Malus: a sophisticated version of cider.
- Herbaceé: botanical drinks inspired by wine.
- Lift: hemp-infused seltzers for relaxation and balance.
