Wynk, a leader in hemp-derived THC beverages available nationwide in the United States, has announced the launch of its most extensive “Dry January” campaign to date, titled “Dry January Doesn’t Have to Be So Dry.”
THC drinks are beverages infused with tetrahydrocannabinol (THC), the main psychoactive compound in cannabis that generates euphoric or “high” effects. These drinks offer an alternative and social way to consume cannabis, especially for those who prefer not to smoke or vape.
The campaign, launched at an opportune time, aligns with the growing mindful consumption movement, spurred by a full year of widespread availability of hemp-derived THC beverages. It highlights Wynk’s beverages, which are calorie-free, sugar-free, alcohol-free, and offer a balanced 1:1 ratio of THC to CBD as a social and balanced way to participate in a month-long reduction in alcohol consumption.
“At Wynk, we see ‘Dry January’ as an opportunity to recognize balance and choice without sacrificing the fun of socializing,” said Angus Rittenburg, CEO and co-founder of Wynk. “Our mission is to offer a refreshing, non-alcoholic alternative that delivers great taste, meaningful connections and a sense of well-being.”
The “Dry January doesn’t have to be so dry” campaign includes a dynamic and robust mix of marketing channels, such as sweepstakes, outdoor advertising, influencer partnerships, digital ads, promotional discounts and retail collaborations, reaffirming Wynk’s commitment to reaching consumers where they are.
Wynk offers new cannabis drink with cranberry and orange
Only canned RTD beverages slow alcohol consumption decline
The reasons behind the booming market for canned alcoholic beverages by 2031
White Claw surprises with the launch of a 0% alcohol Seltzer in cans
HOW THE POPULARITY OF THE CANNABIS SECTOR WILL AFFECT CANNED ALCOHOL SALES
