Lviv Brewery, part of the Carlsberg Group in Ukraine, has launched its seasonal beer Lvivske Rizdvyane in special edition cans produced by CANPACK, using the company’s DUOMIX printing technology.
Founded by the Jesuits in 1715, the brewery offers an impressive range of lagers, Baltic porters, wheat beers and ales with fruity flavors. Its annual festive edition Lvivske Rizdvyane (meaning “Christmas” in Ukrainian) is a dark beer with a caramel aroma and hints of Christmas spices.
According to Kostiantyn Los, Marketing Manager of Carlsberg Ukraine: “Producing special beers for the winter holidays stems from a legendary local tradition of the city’s brewers, who would greet carol singers arriving at their doors during the festive season with a welcome drink.”
“The Christmas edition cans, in a midnight blue, evoke this tradition. The blank graphic design shows the brewery at the heart of a snowy skyline, while the bright gold text beautifully complements this joyful scene.”
The design also includes the emblem of the Ukrainian national soccer team, which is proudly displayed at the top next to the brewery’s historic logo. The Lvivske brand is an official sponsor of the national soccer team.
The soccer theme extends to witty New Year’s messages written on the cans. These encouraging phrases are a key feature of this collectible edition.
The combination of traditional references and modern messages with popular sports metaphors appeals to a wide range of consumers. The entire design is intended to generate a sense of belonging during the festive season, along with hope for the future. The cans are finished with a MATT lacquer that gives them a sleek look and smooth texture.
The use of CANPACK’s DUOMIX technology makes it possible to print two variant designs with the same colors in a single production run. In this case, soccer-related New Year’s wishes are the variable component that makes this special edition unique.
