Recycling labeling in the United States has been a controversial issue for at least three years because there are several labels that deal with information and training in this area, such as How2Recycle, SmartLabel and BPI Certification. On the other hand, purely state agencies such as the US Federal Trade Commission (FTC) are slow to publish their guide to environmental marketing claims, known as the the Green Guides, while states such as California have sought their own packaging labeling regulations.
There is a need to differentiate between pure marketing and recycling instructions, says John Hewitt, senior vice president of packaging and sustainability and state affairs for the Consumer Brands Association.
Consumer Brands runs the Smart Label Program, a QR code label that brands can add to packages to link to nutrition, recycling and other information. The important thing is to differentiate the information so that consumers are clear on what they need to do to ensure clean flows and meet circularity commitments.
Legislation could help ensure clear labeling systems with consistent approaches to environmental marketing claims and recycling instructions, Hewit explained.
Clear legislation is essential, say the agents involved. They call for courage from those in power to tackle this issue quickly and stop the confusion that exists at the moment.
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CHILE GIVES GREEN LIGHT TO REGULATORY PROCESS THAT WILL MAKE LABELING OF CONTAINERS AND PACKAGING MANDATORY
