Alupro, the Aluminum Packaging Recycling Organization, has partnered with Cherwell District Council (Oxfordshire, UK) to launch a new metal packaging recycling campaign.
The ‘MetalMatters’ program is designed to help increase recycling rates in household collection and raise awareness of the benefits of recycling household packaging made from metal.
The digital, postal and in-person campaign will allow residents to learn more about the best way to recycle metal items, either from the comfort of their homes or at their local household recycling center.
Councillor Ian Middleton, Cherwell District Council’s neighbourhood services officer, said, “We know our residents do a brilliant job recycling, but some may not know that there is one common household material that is 100% recyclable: metal.”
Tom Giddings, executive director of Alupro, said that for more than a decade, the MetalMatters program has been educating the public about the benefits and importance of recycling metal packaging. He is confident that the introduction of this campaign will help to increase recycling rates and encourage households to take positive action across Cherwell.
RECAP’s Metalmatters campaign increases recycling in the area by 30%.
MetalMatters: the initiative that promotes metal recycling in your home
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