The U.S. Securities and Exchange Commission (SEC) has fined Keurig Dr Pepper for making inaccurate statements about the recyclability of its K-Cup single-use beverage capsules. KDP will have to pay a civil penalty of $1.5 million to settle the charges.
The SEC alleged that KDP stated in fiscal 2019 and 2020 reports that its K-Cup single-use coffee pods could be “effectively recycled” based on testing at municipal recycling facilities. However, the company failed to disclose that two of the nation’s largest recycling companies involved in the testing expressed “significant negative comments” on the feasibility of this item.
A spokesman for Keurig Dr Pepper said in a statement that they have reached an agreement with the authorities that fully resolves the dispute. The spokesperson said K-Cup capsules are made of recyclable polypropylene plastic, which “is widely accepted in North American recycling systems,” but still “is not recycled in many communities.” The company encourages consumers to verify acceptance with their local recycling program.
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