Estrella Damm, official sponsor of the Louis Vuitton 37th America’s Cup, has launched a limited edition of its 25 cl can on the occasion of the sailing competition that has recently been put into play in the waters of the city of Barcelona and that will last until October. A special edition that has been designed by Ricard Jorge, graphic designer specialized in geometric, bold and colorful illustrations, and that can already be found in supermarkets.
Ricard Jorge’s works stand out for the contrast between the minimum expression and detailed environments, always making a balanced use of basic shapes, lights and colors to respect the essence of the elements represented. For the occasion, the designer has created an illustration inspired by the sailing tournament, in which he has managed to represent with a unique style the coastline of the Catalan capital, which has become the official regatta course of the 37th America’s Cup. The illustration can be found on the 25 cl cans sold in packs of 12 units in the usual stores.
