In 2023, the Beam Suntory and Frucor Suntory companies announced a partnership in the premium and non-alcoholic beverage alcohol markets in Australia and New Zealand under the name Suntory Oceania. To achieve their common goal of growth, they plan to build a new carbon neutral factory in Ipswich, Queensland (Australia), with an investment of 400 million Australian dollars (approximately 250 million euros). This will be the largest single investment in FMCG in Australia in more than a decade.
The newly opened center sets a new standard in terms of investment in sustainable technologies with the aim of increasing efficiency and reducing emissions. The company is implementing multiple strategies, including the use of solar energy and more than 14 kilometers of its own solar cells in the field, a boiler that uses biomass as fuel, and advanced production plants.
According to Tony Fisher, Suntory Oceania’s Greenfield project leader, its strategy to achieve CO2 neutrality includes the use of solar panels and biomass boilers, as well as leveraging the expertise and technology offered by its suppliers.
Two of the best known brands in the region, V Energy and Suntory-196, will be the first to be produced on the new Queensland line. Both beverages, an energy drink and a ready-to-drink alcoholic beverage, will be manufactured in this new plant.
Starting in mid-2024, the new production and logistics center will begin operations and a total of 18 different beverages will be produced ready for consumption within the next year.
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