Paulaner USA has launched a campaign called “Big Cans for Big Heroes” in which they will donate part of their sales to the non-profit organization Operation Homefront, which is dedicated to helping military families. This initiative will take place during the months of May and June and coincides with the launch of its large can of just over half a liter of the popular Paulaner Münchner Lager, which can be found at various events and military bases throughout the United States.
Paulaner USA has a long tradition of supporting the military. Since their inception, they have been committed to honoring those who have served in the military or who have helped their local communities. For Steve Hauser, CEO and president of Paulaner USA, this can also wants to pay tribute to the women and men who serve their country.
According to Hauser, Paulaner USA’s contribution to Operation Homefront demonstrates its involvement and differentiation in the lives of military families across the United States. Their “Big Cans for Big Heroes” campaign was created with the purpose of accomplishing this and they are proud to partner with such an incredible organization as Operation Homefront, which provides essential help to those who have served their country without expecting anything in return.
The support received through the “Big Cans for Big Heroes” campaign will enable Operation Homefront to provide essential support and resources throughout the year.
Paulaner Münchner Lager was officially launched and has since gained much popularity, becoming a favorite at minor league baseball stadiums and sports arenas across the country. This new larger can offers a high level of convenience for consumers looking for a high-quality beer they can enjoy on the go. It is also the first can of this size produced by Paulaner.
Among the first beers brought by German brewmasters to the Bavarian city was Paulaner Münchner Lager. It is a classic light golden beer with a pure white foam. It is a very popular beverage that stands out for its mild malt flavor and a slight touch of sweetness, while the hops are in the background. This beer is perfect to accompany dishes such as ribs and spicy food.
