Canpack Brazil and São Geraldo team up to launch star beverages in recyclable cans

The São Geraldo brand has established a partnership with Canpack Brazil to introduce its most popular beverage in 350 ml cans that can be infinitely recycled. Previously, the beverage could only be found in glass or PET plastic bottles.

Cajuína São Geraldo is a carbonated beverage containing 5% juice from native cashew nuts, which are very popular in the northeastern states of Brazil. Its distinctive flavor does not come from the familiar cashew “nuts”, but directly from the delicious cashew fruit. The São Geraldo company, based in Ceará, emphasizes the local character of the beverage.

According to Tiago Caldas Dias, who is the marketing director of the Brazilian company São Geraldo, the beverage they produce has a significant connection to the culture and people of the region. Now, their goal is to make this historic flavor known to consumers in other parts of Brazil. In addition, he explained how their partnership with leading manufacturer Canpack has allowed them to expand into more distant markets, something they could not do before due to the limitations of using PET plastic in their production and the CO2 loss this entailed.

“Cans are also more convenient for retail sales at retail outlets such as shopping malls, airports, as well as during sporting and cultural events. Aluminum is infinitely recyclable, making cans a more sustainable packaging option and aligns with our environmental strategy.”he added.
The company Cajuína São Geraldo has launched its new cashew cans, with a colorful design showing ripe cashews in red and golden shades under the slogan “O Sabor do Nordeste” (The Taste of the Northeast ). This slogan highlights the regional origin of the product and its unique refreshing taste.

According to market analyst Kantar, products that are closely related to a specific region or country are gaining increasing popularity among consumers. This phenomenon has been further accentuated after the pandemic, with nearly two-thirds of consumers choosing to buy local products and services.

“Beverage consumers are also looking for new or surprising flavors, especially those related to traditional recipes and intriguing cultural roots,” explained Fábio Aquino Araújo, Canpack’s sales director. “We are delighted to partner with São Geraldo to help bring this leading beverage product to a new audience. There is no better medium to communicate a brand’s message than the stunning appeal of the aluminum can.” he added.

“We specialize in cans that tell stories and create that feeling. We were the perfect choice to help promote this iconic regional beverage in the rest of Brazil, and hopefully even beyond,” he concluded. he concluded.