Diageo is considering selling the iconic Pimm’s, along with two other brands in its portfolio. The company has hired Rothschild bankers to explore the sale of Pimm’s.
Diageo acquired this brand in 1997 as part of the merger between Grand Metropolitan and Guinness plc. Pimm’s, created by James Pimm in 1840, is famous for its secret recipe of gin, herbs and liqueur, and has long been associated with the Wimbledon tennis tournament.
Primarily produced for consumption in the United Kingdom, this iconic soft drink has also been available in ready-to-drink cans since 2004. Pimm’s, created by James Pimm in 1840, is famous for its secret recipe of gin, herbs and liqueur, and has long been associated with the Wimbledon tennis tournament.
