Discover the new AUARA water format: more convenient, lighter and environmentally friendly.

The social company AUARA, part of the Hijos de Rivera Corporation, has launched a new variant of its canned water line. It is a still water in 330 ml format called ‘sleek’, which comes from the Galea Spring located in Asturias.

The recent presentation of the new format of its products by AUARA has been well received in the market, especially in the HORECA channel and its online platform. This new way of packaging products responds to the growing concern for sustainability and ease of use. Since 2019, AUARA has already been offering this type of packaging for its sparkling water line and is expected to have surpassed sales of half a million units between its canned sparkling and still water by 2024.

This is why the brand has decided to continue with its commitment to care for the environment, opting to use materials that cause less impact on its packaging. It was a pioneer in Europe in using 100% recycled plastic in all its bottles and has now chosen sleek aluminum for its cans due to its lightness, strength and shelf life.

Globally, the can is the most widely used beverage container and also the most recycled. This type of packaging can be reused multiple times without losing its original characteristics, even if it has different colors or designs. This makes it a model of circular economy. In addition, in the last ten years, the carbon footprint generated by the cans has been reduced by 31%, making it ideal for use in the production of sustainable food.

The brand has expanded its product range with the addition of still water in cans. In addition to this new option, they also offer sparkling and still water in different sizes and environmentally friendly containers, as well as a line of juices with seven different flavors such as mango, tomato, apple, pineapple, peach, orange and ACE blend of orange and carrot.

According to Antonio Espinosa de los Monteros, CEO and co-founder of AUARA, the introduction of canned water allows his company to reach more establishments in the Horeca channel and expand its product line, which currently includes sparkling water and juices. In addition, this movement is part of its main objective of bringing clean water to disadvantaged communities.

Since the company was created in 2016, its main objective has been to help eliminate a very serious poverty, the lack of access to drinking water. For every liter of product sold in Spain, the company generates 9 liters of drinking water in developing countries. Thanks to the customers who choose AUARA products, more than 100,000 people have access to drinking water and a total of 150 infrastructures such as wells and tanks have been built in 23 countries in Africa, Asia and Central America.