The White Claw brand introduced its new product, White Claw 0% Alcohol, a premium canned carbonated soft drink for adults that has a different taste and complexity than other non-alcoholic beverages. This new option promises to be one-of-a-kind and offer an amazing experience.
White Claw has launched a new line called ‘White Claw 0% Alcohol’, which incorporates its ultra-refined mineral water and combines the brand’s iconic flavors with new, elevated spirits notes. In addition, this drink includes hydrating electrolytes, providing half of those found in some popular sports drinks, with only 15 calories per can. It is an innovative way to enjoy an alcoholic beverage with less sugar and calories.
Today, society has changed its perception of alcohol consumption and it is no longer seen as a necessary part of celebrations. According to a survey conducted by White Claw, the majority of people who consume alcohol (69%), especially those belonging to Generation Z (81%) and Millennials (78%), are interested in a healthier lifestyle. However, 63% of consumers feel social pressure and fear of being judged for not drinking during social gatherings, which is an obstacle for those who wish to lead a ‘sober’ lifestyle. This is an issue that no one has addressed so far.
Also, according to the majority of consumers, having non-alcoholic beverage options gives them a sense of security in social situations where they do not wish to consume alcohol (57%). In addition, this makes it easier for everyone to enjoy social events together (74%) and allows them to maintain their physical health without missing out on social opportunities (67%).
On the other hand, according to Mark Anthony Brands Inc. president Phil Rosse, the industry is poised for disruptive change due to increased demand for delicious, non-alcoholic beverages. However, current options do not meet the needs of today’s adult drinkers. With White Claw 0% Alcohol, it breaks new ground in the market by offering a completely new adult beverage that combines a complex taste and authentic feel, something only White Claw can provide.
In addition, according to a survey conducted by White Claw, the majority of consumers (64%) expressed a desire for better non-alcoholic beverage options. In addition, this study showed that consumers would be more likely to choose these beverages if they have pleasant flavors (83%), are from well-known brands (72%), contain electrolytes (72%) and have low sugar content (71%).
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