Multinational Ball Corporation announced that Ball’s Eyeris® high-definition printing technology received first place in the Colored by INX Can Design 2023 design competition for the production of Shiner TexHex Bruja Brew IPA can graphics. Ball’s Eyeris® patented high-definition printing technology can be seen on the Shiner TexHex Bruja’s Brew IPA can.
Ball Corporation’s Graphics Center of Excellence Director, Levi Boss, highlighted the unique technology used. “On a crowded shelf, nothing catches the eye more than the fiery eyes of Shiner TexHex Bruja’s Brew IPA. The design’s colors and intricate graphics, combined with Ball Corporation’s exclusive Eyeris® High Definition color separation technology, present an exceptional design with outstanding visual impact.” Boss added.
Eyeris® has taken the printing level to a high definition quality, allowing to print graphics in detail and reproduce photos with realism. This option is also fully recyclable and the superiority of its processes is highlighted on the shelves.
“The teams at Shiner Beer and Bakery Agency cultivated an inventive design that calls for colors that stand out and grab attention. Together we were able to collaborate with Ball’s Graphics Center of Excellence to help bring this design to life. We decided to use Ball’s Eyeris® technology and INX’s color catalog to get the image definition and vibrant colors just right.” noted Nick Weiland, brand director for Shiner Beer.
