J2O reinvents itself with its new line of premium non-alcoholic cocktails in cans

J2O, the UK’s leading adult soft drinks brand, is expanding its offering with a new range of ready-to-drink non-alcoholic cocktails. Starting in October, consumers will be able to enjoy three premium options: Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri and Blackberry & Blueberry Martini. This initiative seeks to increase the brand’s reach and take advantage of the growing importance of non-alcoholic options in various occasions.

The non-alcoholic market in the UK has experienced steady growth in recent years, with large numbers of adults choosing to abstain from alcohol. This market is expected to reach a valuation of £432 million by 2027. With the goal of providing an exceptional tasting experience to these consumers, J2O offers non-alcoholic cocktails designed to deliver interesting flavors and elevated experiences similar to traditional cocktails. Its convenient cans ensure a delicious and consistent taste every time, allowing consumers to enjoy an experience similar to that of a freshly prepared cocktail without the need for alcohol.

As the UK’s favorite adult soft drink1, J2O is looking to lead innovation in the category and entice more consumers to try something different. The new range of non-alcoholic cocktails also allows operators to offer consumers an exchange option with a more premium experience based on popular cocktails they already know and love.

For his part, Adam Russell, foodservice and licensed director at Britvic, noted that consumers are increasingly looking for premium experiences when visiting retail establishments. Therefore, the launch of J2O Mocktails gives customers the opportunity to enjoy the delicious taste of their favorite cocktails in a convenient non-alcoholic can. “The canned format of our J2O Ready-To-Drink Mocktails also ensures that bartenders can produce consistent portions at all times, ensuring that they don’t compromise on taste or quality, even when the bar is busy,” he said.
“With flavor as the number one driver of refreshment, the products have been designed to offer delicious flavors based on some of the most popular cocktails, as well as providing a great opportunity for oper

The company’s CEO said, “J2O’s goal is to help companies capitalize on the growing trend for non-alcoholic cocktails and take advantage of the brand recognition and trust that J2O provides.
J2O Ready-To-Drink Mocktails will be available in 250ml format at £3.49 RRP in the licensed channel from October. To support the launch, there will be ATL activity early next year to coincide with Dry January.