GUNNA Drinks, an environmentally conscious soft drink brand, introduced a range of aluminum bottles containing three different flavors of lemonade. This will not only serve to reduce plastic waste but also to meet the growing demand for healthy food and beverages.
The National Waste Organization reports that 70% of soft drinks sold in the UK are packaged in disposable plastic containers. In response to the increasing desire for sustainability, GUNNA introduces its first batch of beverages available in aluminum bottles to meet the growing trend for wellness-related products.
GUNNA has decided to innovate in its production field and to offer resealable aluminum cans larger than the standard ones, to the satisfaction of its customers. In addition, the material used is aluminum, which can be infinitely recycled according to experts.
GUNNA addressed a petition to the UK Government requesting the restriction of plastic bottles, as a national average estimates that 35.8 million bottles are used per year, and only 19.8 million are recycled. Data indicates that only 10% is processed within the UK while the other 90% ends up in landfill or is exported.
GUNNA plans to promote its commitment to the environment. It is already double carbon negative, which means that for every gram of carbon produced, they offset two grams; they also make an annual investment in the Clean Oceans Project to collect marine plastic waste.
Melvin Jay, owner of GUNNA Drinks, is aware of the responsibility that comes with caring for the planet. That is why his company is one of the first to start selling soft drinks bottled in aluminum to avoid the use of plastic. Although this has cost the company a lot of money and is 10% more expensive than other formats, consumers are proving to be stakeholders as they would be willing to pay a little more for their protection.
“Along with the new immune-boosting soft drinks, we believe this is a compelling proposition for retailers, with average spend on functional wellness drinks currently more than double the average price per liter spent on soft drinks. We hope to see other brands follow suit and switch to an aluminum bottled format rather than the hugely harmful single-use plastic that is all too common. We are confident that this new packaging option will be a game changer for our business, our customers and our planet.”he added.
Waitrose, wishing to reduce the carbon footprint of its products, has made a significant change to its smaller format wines. These will now be bottled in aluminum cans, discarding glass bottles.
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