The Mexican beer brand that claims the #1 chelada, announced that it will release a new chelada variety pack this month that includes Sol Chelada, Limón y Sal and Mango y Chamoy variants, as well as its namesake lager.
Circana, the most popular beer company today, announced that sales of its cheladas have increased considerably. This has been reflected in some key regions where they have launched a 12-ounce and 12-pack. Data collected through mid-June showed that segment sales are up 19%, with multi-packs reaching triple digits.
Cara Lauritzen, senior marketing manager, commented that taste continues to be the main factor for the increase in popularity in the chelada category. 2Flavor continues to drive growth in the chelada space, and that’s one of the reasons we’re seeing older drinkers gravitate toward Sol Chelada, she noted.
Lauritzen commented that the idea is to bring together traditional and modern elements to create something new, appealing to those blenders of both Latin and American cultures. In addition, to achieve this, special packaging was created, featuring retail tools and a promotion in which consumers can win tickets to see the show live, as well as meet the band in person.
In addition, it has just unveiled its exciting new look with a huge variety of flavors. Fans will have the opportunity to watch this campaign through digital platforms and social networks.
“It showcases the entire Sol family and brings back that vibrant Sol personality that we had in the original campaign, while keeping the product at the center of the spot,”
he said.
“We are excited to keep Sol’s momentum going. Our cheladas compete very well in a growing segment and there is no denying the history and authenticity of the Sol brand. With new packs and a new campaign, Sol is ready for the summer,” he concluded.
he concluded.
