The launch of Barbadillo Mixto Rebujito will revolutionize the Spanish RTD market: Barbadillo Mixto Rebujito is a pre-mixed bar from Bodegas Barbadillo, S.L. in the specialized Ardagh Metal Packaging (AMP) Wine Can.
Rebujito is a long-lasting mixed drink popular during springtime and festivals in the Andalusia region of southern Spain. In the past, connoisseurs have blended manzanilla wine with lemon and lemon-lime soda, and added mint to its potency. The new Barbadillo Mixed Rebujito (4.9% ABV), which is filled with Refresco Iberia, now offers for the first time a perfect version of this exciting cocktail in a convenient pre-mixed format.
The renowned family company Bodegas Barbadillo brings rebujito lovers and newcomers a new and unique drink: a family name that has existed for over 200 years, known for its manzanilla, sherry and Brandy is famous worldwide. The little artist can have a fresh summer look in turquoise and white, designed by the young artist Antonio Lopez, creator of this 250ml drink. But Barbadillo’s packaging options go beyond appearance: innovative AMP wines can be designed to protect the delicate elements of wine and wine-based beverages. The lively and complex flavor profile of Barbadillo Rebujito Mixto is based on preserving the unique character of Manzanilla.
José Manuel García Córdoba, project manager of Barbadillo Mixto de Bodegas Barbadillo, said: “We knew that Rebujito was popular among Manzanilla drinkers, so we decided to make it easier for the market and consumers to prepare it. For performance, we chose the AMP Vinoteca as a set type for its fast heat dissipation, good stability, easy to open, easy to transport and handle, and most importantly, respect everything, now everyone can enjoy a new time at any time.”
For his part, Gerlof Toenhake, Ardagh Metal Packaging’s Regional Sales Director – Europe, said: “How great that Barbadillo is leveraging the benefits of our wine can and bringing this cutting-edge RTD to market under its iconic name. It’s really exciting to see a regional specialty drink celebrated and made much more accessible, and we’re delighted to have partnered with Barbadillo to make this happen.”
