New materials, new challenges: the future of packaging in 2023

In the year 2023, it will be possible to gain insight into the prospects for the future brought about by innovations related to product packaging, as Industrial Physics has published unique research to identify their potential threats and opportunities. It will be an exciting time of great technological innovation.

Approximately, almost all those involved in product development believe that by 2023 there will be a need for clear packaging innovation, a concern for 96% of decision-makers in this sector. In addition, new packaging ideas are disrupting multiple markets. And we wanted to know more.

Recently, Industrial Physics conducted a survey of 284 expert decision-makers involved in packaging manufacturing in the consumer goods, food and beverage, medical and pharmaceutical industries. This research was conducted to better understand the drawbacks, opportunities and difficulties in manufacturing new products and packaging, thus studying essential data on quality, price, material strength, compliance testing and so on.

What impact have packaging-related innovations had on industries?
Their latest exclusive study ‘Unpacking Innovation in 2023: Obstacles and Opportunities in Packaging Manufacturing’ revealed many issues related to packaging technology for the year 2023 as well as a detailed analysis of the challenges that companies will face when it comes to innovating with respect to this topic. 58% of respondents believe that biodegradable plastic offers the greatest potential for exploring new packaging media.

Choice of materials (71%), available technology (58%) and light weight (48%) were cited as the biggest opportunities for packaging innovation in 2023.

In addition, 71% say testing standards are a major challenge
Quality and safety concerns are also affecting innovation in food packaging this year, what testing standards are stalling innovation for new packaging ideas, the ways in which the growth of metal packaging is affecting beverage production, and how perceptions around plastic packaging could be misinterpreted.

“Developing test standards takes longer than developing new materials, but this also creates difficulty or confusion. Many of these new plastic-like materials combine a variety of different materials, so it’s not entirely clear whether an organic material is chemically manufactured or a composite, which blurs the line between how to treat these materials in terms of standardization.”concluded Toby Lane, Product and Applications Manager at Industrial Physics.

To read the full article click here: https://industrialphysics.com/campaign/packaging-innovations-2023/