The famous Staropramen beer brand, brewed in Prague and known for being the best-selling beverage on the planet, announced that actor and renowned UNICEF Goodwill Ambassador Orlando Bloom has been appointed as its new ambassador.
The acclaimed actor, for whom we soon have a couple of releases coming up including Gran Turismo and Wizards!, which are Sony Pictures and A24 productions respectively, is starring in a new TV spot for Staropramen. This advertising campaign will have a global reach in Europe and the United Kingdom this year.
The link between Staropramen and Bloom comes as world beers continue to experience strong growth within the Molson Coors territory, including regions in Europe, the UK and Asia. The EMEA and APAC brand are offered at above-average prices in most locations and is a boost for the company.
The famous Staropramen beer has expanded to international markets such as the United Kingdom, Ireland and regions of Central and Eastern Europe with its most recent version called Staropramen 0.0.
A new stage of the successful promotional campaign “Brewed by Experts for Experts” by Czech brewer Staropramen has been launched under the name Bloom. The shooting took place in Prague, the city where the brand’s headquarters are located.
Mack noted that Staropramen’s strategy relates to the tastes of the most engaged beer consumers, and the brand is known as synonymous with what it means to drink a good product, for many, a beer lover’s paradise.
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