Selling bottles of canned air of the highest quality at 100 euros. This is the latest proposal from the company ‘Essential Air’, which has begun to market bottles that allow 130 to 160 breaths.
All of this is carried out using the ‘harvesting’ method. It is relatively simple to obtain: a group of people travel to the Andorran mountains, measure the air quality and at the point where they determine that it meets their standards (mainly CO2 ratio), they extract and bottle it.
The product is sold in a pack consisting of two bottles: one with air collected in natural areas protected by UNESCO and the other containing pure air from the Ordino World Biosphere Reserve. The inhaler comes as a gift.
But this is not the first canned product of these characteristics to be launched on the market. Previously, countries such as New Zealand sold this air before, which is a solution for people living in the most polluted cities in the world.
EssentialAir’s proposal is not so far-fetched since it is linked to the concept of pollution and offers a new need, that anyone in the world can breathe some fresh and pure air wherever they are. It has already become a luxury item and a sales success especially in some Asian countries.
three essential ingredients in packaging
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