Steel Reserve recently announced the launch of a new line of Tiki drinks. With a streamlined appearance, the rebranding will help them follow the trend of their Alloy Series products. This series is designed to become the most representative of your brand.
Precisely, the renowned Steel Reserve Alloy Series – Tiki Edition, is reducing its alcohol by volume in its 8% cocktail-inspired Island Punch and Strawberry Daquiri flavors and lowering its price in line with the six flavors of the successful Alloy Series.
Tiki has decided to give it a twist and modernize its edition and moves away from the tiki mask in favor of bolder colors, as well as palm trees that bring the air of the islands. The updated design can more clearly communicate flavors and ABVs, two key factors FMB consumers look for when shopping.
On the other hand, Steel Reserve Alloy got a fresh start with the launch of the Tiki Edition, which involved a rebranding and a redesign of its image. The rest of the flavors in the series are ready to release new packaging.
Steel Reserve Alloy Series – Tika Edition began manufacturing in 24 ounces which allows for better brand positioning and a closer look at retail. That’s central to Steel Reserve’s four-at-the-door strategy, which is based on data showing that retailers who sell four or more Steel Reserve products at a colder door improve nearly three times faster than those who don’t.
“The goal of our new packaging is to give Alloy Series a modern facelift that will appeal to the next generation of drinkers and help it better break through the crowded C-store refrigerator door,” said Rachel Rogers, associate marketing manager for the brand.
Along with Miller High Life, Keystone Light and Icehouse, Steel Reserve plays a key role in Molson Coors’ economy brand strategy with its bold flavors and C-store focus.
