Eviosys and Barilla joined forces to implement a renewed line of pesto produced by the Barilla brand, whose main objective is to conquer the premium market.
After receiving technical support from Eviosys, Barilla was able to upgrade its systems to the latest Eviosys fundamentals, including the installation of new capping machines.
Precisely, the high quality seal and optimal protection of Eviosys’ deep metal closures ensure the preservation of the flavor of Barilla’s premium basil and authentic Italian flavors.The preservation of the product’s flavors, they also offer high quality protection for what Barilla calls its premium basil and traditional Italian flavors.
Eviosys is helping brands achieve a more sustainable future with its innovative packaging technique that combines circular packaging and a fully recyclable closure.
To demonstrate the quality of the brand’s products, new packaging was recently introduced. This includes an improved logo, graphic touches and a unique design for each bottle. This is to show that the materials contained within are of excellent quality.
Eviosys was Barilla’s latest partner in the mobilization to a new form of packaging, which included a significant improvement in closures. This resulted in the need to acquire new and modern equipment for Barilla’s factories in Italy.
This partnership represents a new twist for the food sector in general, demonstrating that packaging can be sustainable and premium, leading the way for brands around the world to adopt innovative sustainable packaging solutions without compromising the design of their products and preserving their ingredients even better.
Olivier Aubry, commercial director of Eviosys said: “Eviosys and Barilla are a natural fit for this partnership. They both value high-end sustainable products, and ensure that they offer the best quality and preserve the planet. Barilla’s Pesto Barilla range was the first in the pesto category to take basil from sustainable agriculture to a global level, while Eviosys’ commitment to innovation drives the sustainable revolution in high-end food packaging.”
Matteo Gori, global marketing director for Pesto Barilla at Barilla, added: “Our partnership with Eviosys has been instrumental in enabling our new packaging design and the evolution of the Barilla Pesto range. I believe Barilla Pesto will have greater recognition on the shelf, thanks to the perfect combination of packaging that exemplifies quality, Italianness and sustainability.”
