DRINKTEC CONSOLIDATES ITS POSITION AS THE WORLD’S LEADING TRADE FAIR FOR THE BEVERAGE INDUSTRY

Five years after its last edition, Drinktec was once again the meeting point for the international beverage and liquid food industry. The fair, which was held from September 12 to 16, 2022, in Munich, had a significant participation, since  70 percent of the visitors came from abroad, which consolidates this fair as the world summit of the beverage and liquid food industry.

The Munich Exhibition Center hosted a total of 1,002 exhibitors from 55 countries and nearly 50,000 visitors from 169 countries at this highly anticipated international event. Reinhard Pfeiffer, CEO of Messe München, confirmed that “drinktec proves that global trade fairs are once again possible in Europe. The majority of visitors came from abroad, almost 40 percent of them from outside Europe, such as Mexico, Brazil, South Africa, Japan or India. It is significant that the third largest visitor country after Germany and Italy is the United States”.

“First of all, high-quality technical advice from exhibitors, as well as numerous world premieres were among the highlights. In addition, four key topics were among them sustainable packaging and production, digital transformation and digital solutions, the consumer world and product design, as well as water and water management,” said the managing director responsible for the event, Reinhard Pfeiffer.

“On the one hand, of course, the variety of innovations and topical issues. On the other hand, however, there is no doubt that its undisputed leading trade fair character is clearly reflected in the exhibitor structure and the financial volume of the industry. The world’s top 20 markets for food and packaging machinery are fully present at drinktec, with more than 80 percent of them among our top 20 visiting countries. If we look at this parameter for Europe alone, it is even more than 90 percent. And another impressive figure is the foreign trade volume of the markets represented at drinktec, which stood at $37.8 billion in 2020. The fact that the major players, who are among the companies with the highest turnover in the industry worldwide.”

Drinktec also showcased the latest innovations in the sector. Specifically, exhibitors registered a total of 700 new products and solutions in the digital offerings ‘Innovation Guide’ as well as in the ‘Solutions Guide’. The next drinktec will take place in autumn 2025.