Milwaukee-based Eagle Park Brewing & Distilling Company acquired all intellectual property and recipes from Milwaukee Brewing Company, the first time this has been done between microbreweries.
The company will produce Milwaukee Brewing’s flagship beers under the original brand name with a new, modern design. Eagle Park began doubling its beer production this week, with annual totals scheduled to reach 14,000 barrels. An estimated 6,500 barrels of Milwaukee Brewing beers will be produced by 2023. Louie’s Demise and Outboard are already brewing and Milwaukee IPA and O-Gii will follow closely behind.
“I grew up drinking all their beer, even before we had Eagle Park. Our first thought was obviously it’s terrible to hear, but then our second thought was we want those brands.” Max Borgardt said.
“We made it known that we’re not just going to take over and gut everything and change everything all at once. That wouldn’t be doing the brand justice. We’re going to make some tasteful updates to the labels and the website. We have some really great ideas for some very Milwaukee spirits that are a great nod to our state and the city.”Borgardt added.
Currently, production of Milwaukee Brewing brands was temporarily relocated to Muskego’s Eagle Park facility. The company’s Hamilton Street facility on Milwaukee’s Lower East Side will serve as a temporary tavern until a new location can be found in Milwaukee. Borgardt said the Eagle Park team has not yet begun looking for a new location.
