The dream of most of the piscoleros is now a reality with the launch of Frenk 40/60, the first national blended beverage in a practical, safe format that only needs to be chilled before drinking and enjoying.
Produced by The Frenk, with the support of Ball Corporation, the aluminum canned product is low in calories and its name is directly related to the amount of alcohol from pisca grapes and cola.
Neither having to organize to buy the promo, nor having to agree on the quantities of ice, cola and pisca grape distillate. All that is left behind today with the arrival of Frenk 40/60, the first national cocktail in aluminum can format, by far the best option to enjoy this cocktail in a practical, fast, safe and very easy way.
With a capacity of 350 cc, the name Frenk 40/60 is to reflect the proportion of alcohol from Pisco grapes and cola. That is, 40% distillate and 60% low-calorie cola. For the same reason, it is a very practical product (you only have to chill it to drink it directly, or add ice in a glass), with 12° of alcohol, stackable, safe and a great alternative for social events. In short, just open it and have a good time, straight from the can to your mouth.
“We made Frenk 40/60 to solve the inconveniences of the national combination: pisco and cola bottles, plastic cups and ice in a plastic bag. The solution was to create this ready-made cocktail in an aluminum can. It is practical and environmentally friendly. It’s just open and take.”says Lucas Frenk, general manager of The Frenk.
In addition to the above, the packaging is sustainable, since it is 100% aluminum can and infinitely recyclable. “With this new product in can format, we underline the important moment that this container is experiencing for different types of beverages (alcoholic and non-alcoholic). There are already pisco sour, mineral water, sparkling beverages, and now we add the national drink preferred by all Chileans. It is clear that due to its characteristics of convenience, safety and sustainability, this format is on the rise in terms of preference and diversity of uses”.Daniel Figueiredo, commercial director of Ball South America, says.
All the flavor of the classic national combination, through Frenk 40/60, is now available at a reference price of $1,990 per 350 cc can, in different pharmacies and supermarkets, or directly through the website www.thefrenk.cl.