The American Hard Rock recently decided to open up markets and set its sights on the British market. To this end, he developed Hard Rock Expert Cocktails to be sold across the pond. This is the first time Hard Rock International has launched its iconic ready-to-drink cocktails. Earlier this year, the company announced a partnership with Stewart’s Enterprises, Inc. to launch ready-to-drink beverages.
Kimberly Manna, senior vice president of retail and licensing for Hard Rock International noted that “Hard Rock was born in London, so it is with great pride that we expand our ready-to-drink cocktails with the first international flavor in our hometown” to which she added that “we are excited to continue to extend our brand and help fans around the world enjoy at home. We take inspiration from the world’s most beloved cocktails and expertly mix them so our customers can enjoy bartender quality, no matter the location.”
Hard Rock Expert cocktails, Piña Colada, Mojito and Passion Fruit Martini (5% ABV) are already available in the UK in a long list of countries. This was planned for international launch dates in 2022: Greece, Cyprus, Malta, Switzerland, Ireland, Germany, Poland, Spain, Portugal, France, Canada Mexico Japan Taiwan South Korea Australia.
