Aldi’s own brand Passion fruit Martini cocktail was named best buy at Which. Likewise, ratings for Aldi’s 250-milliliter Stefanoff’s cocktail were excellent.
The recognition came after a blind taste test, leading spirits brands Smirnoff and Absolut Passion Fruit Martini were thrown into the post by Aldi’s own-brand alternative.
Aldi’s version of the classic Pornstar Martini also outperformed private label alternatives from other leading retailers, including M&S by scoring higher in taste, aroma and appearance.
“To be awarded not one, but two wins for our own Passion Fruit Martini Cocktail brand is very exciting for us, and it couldn’t have come at a better time with the British summer now upon us,” said Julie Ashfield, general manager, Corporate Purchasing, Aldi Group.
This is the second award the Stefanoff cocktail has won, as it was also recognized as the best ready-to-drink tropical cocktail by experts at the BBC Good Food & Drinks Awards.
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Cocktails in 100% recyclable cans
