SOL LAUNCHES SWEET MANGO AND CHAMOY CHELADA IN CANS

The Sol brand has received a lot of acceptance from different parties and now it has decided to launch a new variety that will debut in September: ‘Sol Chelada Mango and Chamoy’.

Specifically, Sol Chelada Mango y Chamoy brings together a complex combination of flavors, with juicy mango and the flavor of chamoy, a popular condiment used to dress drinks in Mexico that is a blend of fermented fruits, dried chiles and lime juice.

“They taste the same, it’s sweet, sour, salty and spicy. They actually look alike,” noted Kacy Raffe, associate marketing manager for Sol. “We believe that adding chamoy to the rim of a glass, or even just in our cans is a growing ritual backwards in our business that is already practiced by Sol and chelada drinkers every week. There is nothing like it in the U.S.,” he added.

The new Mango and Chamoy beverage, which was launched by Sol, contains 3.5% alcohol by volume and will be available for purchase in individual 24-ounce containers in key Pacific and Central markets (with the exception of Utah) along with other regions such as Chicago, Wisconsin, Minnesota and North Dakota.

Meanwhile, key competitors Bud Light Chelada and Budweiser Chelada, the segment’s second- and third-selling brands, have posted declines of 12.6% and 19.7%, respectively, according to IRI. The best-selling chelada brand in Mexico is Sol, which is being distributed and sold by Molson Coors.