HEINEKEN INJECTS 1.8 BILLION PESOS IN MEXICO TO MEET HIGH DEMAND FOR CANNED BEER

Heineken Mexico will invest 1.8 billion pesos in a new factory for these containers in Meoqui, Chihuahua, where canned beers will be produced to meet the increase in demand in the country. 40.6% of the beer produced in Mexico is being consumed by Mexicans in cans, 26.7% in non-returnable glass bottles and the remaining 32.7% is consumed with the version that has the bottle where it can be recovered.

Monica Bichara, Vice President of Corporate Affairs, confirms that this investment will mark a shift in imports of wellness products “which account for 40% of the total value through the supply chain”.

The company’s executives consider Meoqui to be the ideal location, as it can generate synergies by being right next to its brewery, which reduces the negative impact in terms of CO2. They will also seek to have the aluminum supplied by companies committed to the environment.

Construction of the plant will begin in late 2022 or early next year and will generate close to 120 direct jobs. “We will have a product line made in Meoqui to corner the market between Mexico and England within two years,” emphasizes Eusebio Reynosa, head of the Meoqui complex.

Heineken’s beer plant in Chihuahua was inaugurated in 2018. Contrary to what might have been imagined, the investment for the project was between 7.35 billion and 7.6 billion pesos, and today, the aforementioned site is still in operation, offering a wide variety of beers. Of the approximately 18,000 people with contracts in the country, 12,000 are assumed to be Six stores.