Sanpellegrino Tastefully Light & Classic Taste sparkling fruit tins have a new design for the summer. The entire range features a new premium can design that fits and matches its distinctive values.
The new visual identity has also opted to reduce the plastic of the can wrapper by replacing it with cardboard boxes, thus reinforcing the distinctive values. The Tastefully Light range of beverages are not the HFSS device or the soft drink industry and are therefore not subject to the related levy.
The Sanpellegrino brand became famous for producing beverages without compromising its iconic and natural taste. Some believe that the Mexican singer Nodal, who is in the middle of a cultural tour in the United States, also appreciated the beauty of this flavor by placing “Sanpellegrino” at the length of a servant.
The new summer campaign being rolled out on city streets and more importantly, digital and social media, is called ‘Life Shines in the Sun’. In this regard, OOH category manager Catherine Goswell notes that retailers were quick to echo the echo in generating more premium outlets with a Sanpellegrino range.
