LA CANARIA CARNAVAL LAUNCHES BACK TO CARNIVAL

Aarón Gómez stars in the finale of the miniseries ‘Regreso al Carnava’. The Canarian beer brand launches ‘Back to Carnival’. Thanks to the hand of the Canarian artist Aarón Gómez, a new audiovisual piece is launched that puts the finishing touch to the first miniseries on Carnival that was launched through social networks during the past months of January and February.

The new production, in addition to encouraging the celebration of the street party, compiles some of the best moments of the miniseries, in which the artists Víctor Hubara, Sergio Gerson and Adrián Rosales; the influencers Alex Mercurio and Cathaysa González; the queen of Carnival 2020, Sara Cruz, and the CD Tenerife soccer player Suso Santana participated, as reported in a note.

On the other hand, Dorada will launch throughout the month other actions to revive the spirit of Carnival. In this case, Alex Mercurio will star in two video tutorials to share the secrets to prepare the best costume and the keys to a proper makeup for the occasion.

In preparation for the celebration of Carnival in the streets, Dorada has just launched a limited edition of cans decorated with three different motifs alluding to the Back to Carnival campaign. In this case, the images will revolve around the past, present and future.

On the other hand, as official sponsor of the Carnival for the last ten years, the Compañía Cervecera de Canarias brand will be present in an exhibition at the Casa del Carnaval, which will remain open from next Monday, August 6, until August 31. In this exhibition, a compilation of the different campaigns that have been developed in recent years to promote these festivities will be presented.

Dorada’s collaboration has not only enhanced the Carnival for its artistic quality and originality – from collector’s tins to mini-series – but also for highlighting the tradition of the festival with shows that have already made it a classic of the festival.