The Dos Tercos beer brand has just launched, together with The Juju, the ‘Cervezas Inolvidables’ (Unforgettable Beers) campaign. With this original proposal, the brand seeks to immortalize the proposals of the main candidates for the presidential elections in Colombia.
Specifically, it is an eye-catching project that seeks to immortalize the proposals of the main presidential candidates through the packaging of the cans. Andrés Norato, Chief Creative Officer and Partner of The Juju explains that “about 18 months ago we started to build a different positioning for Cerveza Dos Tercos, ‘the Anti-Corruption Beer’.
It is a challenger positioning in a country plagued by this social cancer. This new campaign shows that we have chosen the right path. This is to make a craft beer, a challenging beer and willing to talk about some topics that other brands would never dare to talk about. A true brand with purpose.
Dos Tercos has created a special edition where each can is printed with a campaign promise. These cans will be kept during the 4 years of the mandate to remind the people, but especially the candidate, of what he promised. Will it really be effective?
