Jim Beam’s new canned cocktails come in slim cans and offer all the flavors of an elegant, simple cocktail without all the fuss. Their slim cans fit easily into any cooler, making them an ideal companion for summer outings and a classy alternative to seltzers or hard beers.
Jim Beam Classic Highball combines a touch of citrus with Jim Beam bourbon and seltzer. It’s a clean, smooth offering that’s sure to turn heads and put a little variation in your outdoor summer beverage life.
The Jim Beam and Ginger Highball combines crisp ginger ale with oak and vanilla along with Jim Beam bourbon, and it drinks easily, so you may want to buy more than a four-pack.
Four-packs of Jim Beam Highball canned cocktails are priced at $9.99 and are available throughout the United States. For more information, visit Jim Beam’s official website.
Jim Beam kicked off 2021 by finally encouraging drinkers to leave “beer boredom” behind and opt for a Jim Beam Highball. The Highball cocktail, which is made by mixing ice-cold Bourbon with ice and ice-cold, highly carbonated ginger ale, presents itself as the perfect alternative for those who are bored with beer but find themselves ordering another on autopilot. The new marketing campaign was launched in January and encourages those drinkers to add Highball to their repertoire and order one when looking for a light, refreshing option instead of their next beer.
In December, Jim Beam, more properly known as James B Beam Distilling Co, announced that it is enhancing its visitor experience. The Clermont, Kentucky-based brand expects to introduce the “elevated consumer experience” on the Kentucky Bourbon Trail in late summer 2021.
Modern, high-quality, clear: Just in time for summer, Jim Beam® presents its four classic and popular whiskey blends in a refreshing new design.
Perfectly matched, no matter where you are: with Jim Beam® Classic RTDs anywhere and anytime in good company, toast and welcome carefree moments. The welcoming spirit of Jim Beam® inspires you to enjoy life and its diversity with a very special openness. With affordable ready-to-drink whiskey blends, you decide when a spontaneously beautiful moment becomes your personal highlight: experience a relaxed evening with the gang, enjoy good music in the park with friends, spontaneously on the way to the event. or just together in the evening at home. Jim Beam® Classic RTDs are perfectly suited to modern, dynamic lifestyles thanks to their convincingly refreshing simplicity.
As of April 2022, the classics, Jim Beam® & Cola, Jim Beam® & Cola Zero, Jim Beam® & Ice Tea Lemon and Jim Beam® Lime Splash, have a new look. Consumers not only feel refreshed by the content, but also by the modern design. The ideal choice for bourbon lovers who appreciate classic, tried and true bourbon cocktails and long drinks.
Fresh design, refreshing mix: Jim Beam® Classic RTD Range is modern, high quality and clear.
Unchanged in terms of flavor, the new design of the Jim Beam®RTD Classic Range focuses on modernity, high quality and a clear differentiation between flavors in all facets.
In keeping with the brand, the new cans are presented in a bright white design. Differentiation between the variants is achieved by a narrow color band with the respective variety designation, leading to the formation of eye-catching blocks on the shelf. The new look is complemented by concise brand symbols that reference the long tradition of Kentucky Straight Bourbon whiskey.
jim’s beam
“The design relaunch of our popular Jim Beam®Classic RTDs ensures a modern, attractive and eye-catching shelf presence with clear variant differentiation and simplifies navigation for consumers,” explains Sabrina Ratschnig, Marketing Manager Lifestyle Brands Beam Suntory Germany. the new look of the classic. “Currently, consumers are offered a lot of variations in the RTD segment. This is exactly where we come in with the new design. A modern and attractive, as well as concise and eye-catching appearance of the cans at the point of sale plays a decisive role in the purchase decision.”
The new look of the popular cans will further emphasize the diversity and mixability of Jim Beam® products in the future. The popular Jim Beam® RTD products should continue to make the classic whiskey beverage experience uncomplicated for connoisseurs. In addition, Jim Beam Classic RTDs are made visible and tangible through point-of-sale and social media communication, as well as through national sampling activation.
The right drink for every taste and every moment.
The relaunch of the Jim Beam RTD Classics design is already Beam Suntory’s second strong offensive in the RTD segment this spring. With the new Jim Beam® Bourbon Sprizz in the three fruity and sparkling varieties Red Summer Berries, Juicy Apple and Sunny Peach, Jim Beam also expanded its RTD range in April 2022 with a completely new interpretation of the classic bourbon whiskey. Jim Beam®Bourbon Sprizz is sparkling, fresh and fruity with 3% alcohol content. An unprecedented taste experience thanks to the refreshing combination of bourbon whiskey and fruity notes, with that certain brightness. Along with classic, concise bourbon whiskey blends with a 10% alcohol content, Jim Beam® guarantees a refreshing and uniformly drinkable ready-to-drink variety this summer.
The desired spirit of innovation as well as existing consumer preferences and needs are optimally combined: the desire for new fruity and fresh flavors and the appreciation of popular classics with a modern look. So that everyone can find their Jim Beam® 2022 trendy drink for carefree moments in good company.
Jim Beam Ready-to-Drink Classics (10% ABV) | 330ml | RRP 2,79 €.
