Italian family-owned coffee company Lavazza has announced the U.S. launch of its new ready-to-drink organic cans of cold brew coffee in four different flavors including Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk.
Lavazza says its new cold brew cans offer a great way to enjoy the popular beverage in both dairy and non-dairy options. The new product brings another added value, the new ready-to-drink cans feature distinctive images that transport consumers to four iconic Italian cities and regions. Classic Cold Brew shows coffee lovers the canals of Venice; Nitro Cold Brew recalls the waves crashing against the walls of Capri’s Blue Grotto; Cappuccino Cold Brew with Milk depicts the emotional cypress landscape of Tuscany; and Double Shot Cold Brew with Oat Milk represents the bustling streets of Milan.
Davide Riboni, CEO of Lavazza US, notes that “premium, organic, ready-to-drink coffee is growing at a rate almost 39% faster than packaged coffee. This is due in part to the preference of younger American coffee drinkers for cold and iced coffees, making this market one of the most important. the most dynamic.”
