Nutrabolt and Mars Wrigley have teamed up to launch a Skittles-inspired energy drink in the U.S. as part of their C4 Energy range. This new drink is designed to taste like a handful of Skittles and contains no artificial colors, sugar or carbohydrates.
In addition, the new launch features a blend of functional ingredients, including CarnoSyn beta-alanine, an amino acid “to support muscular endurance”; and BetaPower, a purified form of betaine anhydrous “to help maintain cellular hydration”.
Rajaa Grar, digital and marketing director at Nutrabolt, adds, “We are continuing our successful collaboration with Mars Wrigley and the iconic Skittles brand to bring our joint fan base a new candy-inspired flavor that is sure to energize their taste buds and add plenty of fruity flavor to their start of the year.”
The new Skittles flavor comes in a 16-ounce can and will be available in retail stores such as HEB, Albertsons, Safeway, Publix, Kroger and 7-Eleven, as well as online and in gyms across the U.S.
