Virtual reality is here to stay. More and more brands are betting on this new marketing concept. Budweiser has used soccer and the figure of Messi as an infallible hook. Under the slogan ‘Never Stop Dreaming’, the beer brand presents a revolutionary new limited edition can, in which it recalls the goal Lionel Messi scored at 90+2′ minutes in the 2017 Spanish derby.
To relive that historic moment, each metal bottle incorporates a QR code that allows you to relive that play in virtual reality, all with the added bonus of an experience narrated by the Argentine star himself.
The goals that Lionel Messi has scored are numerous and those that have remained in the memory of soccer fans, too. Whoever wants to remember it in a different way only has to scan the QR code, enter the brewery’s website and live this complete experience in augmented reality until the end. In addition, by registering on the form, participants will be entered into a drawing to win a Lionel Messi jersey signed by him.
Another novelty. Budweiser invites to fulfill the dreams of all soccer fans through its new platform, Budweiser Predictions, raffling numerous prizes so that they never lose the illusion and passion for soccer in the Premier League and LaLiga. Those who register and according to their correct answers, will accumulate points that will be awarded to the participant with the highest score on December 26th. The winner will receive two all-expenses-paid tickets to the match between Liverpool and Manchester United on March 19, 2022.
