Molson Coors’ Canadian business is on a roll this 2021. Led by Coors Light’s strength, its nascent hard seltzer portfolio and broad offering have done the rest, increasing the company’s overall volumes in the third quarter of 2021 well above that of previous years.
“We’ve grown in all segments. We’ve created real momentum here, and we have the wind in our sails,” maintains Frederic Landtmeters, president of Molson Coors in Canada. “We are on a trajectory in Canada that we have not seen in many years, and we have ambitious plans to continue to build on what we achieved in the third quarter to close out the year and much more.”
Landtmeters attributes that momentum to three main factors, a portfolio transformation that is beginning to bear fruit, improved availability of products that were discontinued during the pandemic, and a strong return of products to facilities in Canada once vaccines became widely available.
The bottom line, he says, is no doubt that local return and supply chain improvements have certainly helped. “But it is the performance of our portfolio and the brilliant execution in the market that will help us continue this growth in the future. What I can say is that there is more to come,” he adds.
The brand remains a key focus for the Canadian market, particularly among younger drinkers of legal drinking age. Meanwhile, the outlook for 2022 is even better with the advancement and commercialization of Topo Chico Hard Seltzer in new provinces.
MOLSON COORS AND THE COCA-COLA NEW BRAND OF CANNED BEVERAGE INSPIRED BY SIMPLY
MOLSON COORS SELLS SAN DIEGO BREWERY TO KING & CONVICTS BREWING
BIG BETS PAY OFF FOR MOLSON COORS IN 2021
TOPO CHICO HARD SELTZER CONTINUES TO GROW IN THE U.S. MARKET
MOLSON COORS POSTS GOOD RESULTS DESPITE GLOBAL SUPPLY CHAIN CHALLENGES
MOLSON COORS TAKES OVER THE DISTRIBUTION OF LA COLOMBE COFFEE CANS IN THE U.S.A.
