The Budweiser brewery has an eye-catching new campaign. It is the ‘Live Like a King’ sweepstakes in which any consumer can win a chance to win $1 million. The brewery has hidden 10,000 golden cans in its 24-can cases of Budweiser, which are sold throughout the United States.

Anyone who finds such a can can enter the sweepstakes in which someone will take home $1 million. For the lucky consumers who find the golden can, they must post a photo on social media tagging Budwaiser and using the hashtags #LiveLikeAKing and #Sweepstakes.

The contest runs through Feb. 20 and the winner will be announced after a random drawing. The sweepstakes is open to legal residents of the fifty United States and the District of Columbia who are 21 years of age or older at the time of entry.