Vietnam launches the first collection of 63 beer cans with iconic images of its 63 provinces. Each beer can in the ‘Bản Sắc Việt’ collection represents a Vietnamese province, each with its own landscape, culture and traditions.
Not only is this the first such collection to be marketed, but the manufacturing technique of the ‘Bản Sắc Việt’ collection is also quite unique. The Bia Saigon creative team had to do extensive research to provide the most realistic representation of each region.
In addition, this collection reproduces the art of wood carving, one of the nation’s cultural heritages, paying homage to a culture that is truly unique. This also enhances the authenticity and vibrancy of the landscape and culture shown on each can. In addition, the ‘Bản Sắc Việt’ beer collection makes extensive use of Tết Holiday’s traditional colors, including copper yellow, magenta, orange, blue and green, which are expressive and represent a unique Vietnamese atmosphere.
Currently, less than a month after its launch, the collection is receiving positive responses from consumers across the country. The trend of collecting beer cans from the ‘Bản Sắc Việt’ collection is also gaining traction on social media platforms.
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cans for beer without personalization
beer can packaging
Too much beer, not enough cans
