The famous Canadian multinational, Molson Coors has just announced that it has taken over the national distribution of La Colombe coffee drinks in supermarkets and department stores in the USA. The announcement comes a year after carrying La Colombe Coffee Roasters’ ready-to-drink coffee products nationwide in convenience and drug stores.
According to the company, that expansion, which will begin in late 2021 in major national chains as well as some West Coast grocery stores, comes months earlier than expected.
Pete Marino, president of growth for Molson Coors says, “The fact that we have already unlocked these new distribution channels is a testament to La Colombe’s excellent products, our incredible distributor network and our ability to successfully drive a significant portfolio of non-alcoholic products.” Marino further adds that “ready-to-drink coffee products are one of the fastest growing spaces in the beverage industry.”
The distribution agreement between Molson Coors and La Colombe will last a decade and includes all of its ready-to-drink coffee product lines as well as future innovations. Through the partnership, La Colombe has already increased its retail presence by more than 400% in convenience stores, the primary channel for ready-to-drink coffee, which represents more than 40% of the U.S. market.
Known for its ethically sourced ingredients, high-quality roasting and commitment to quality, La Colombe is recognized as a pioneer in the third wave coffee revolution and ranks #1 in the premium category in the ready-to-drink coffee space and is worth an estimated $4.5 billion.
