The presence of workers and students at their places of work or study is increasing among the working population. Sustainability is increasingly a value to be taken into account. A survey conducted by Ball, the largest producer of beverage cans in the world, on the occasion of the celebration of the European Week of Waste Prevention, confirms that at least 84% of Spaniards, ensures that in their workplaces/studios have contemplated sustainability in this return to face-to-face activity.
In fact, Spaniards are already changing some habits in their jobs or places of study to be more sustainable. Thus, 62% recycle food and drink containers in the corresponding places, move around on foot, by bicycle or public transport (53%), carry their tupper in a reusable cloth bag (45%) or consume food and drink in easily recyclable containers (41%).
“The growing concern for the environment is motivating Spaniards to consider more and more their way of consuming and betting more on sustainable packaging. Aluminium cans not only meet the requirements indicated by Spaniards in the survey, but they are also 100% recyclable and can be recycled in a quick, simple and low-cost process,” says Lluís Pitarch, Ball’s Sustainability and Public Affairs Manager for Southern Europe.
Pitarch adds: “This makes it the most recycled beverage carton in the world. Increasing the recycling rate of our packaging to over 90% and therefore its recycled content is a strategic priority for us.
It is a trend that is already consolidated as there is an increasing demand for packaging recycling points in the workplace and / or study, as indicated by 93% of respondents. They also claim to be more aware of what happens to packaging after consumption and therefore value more than before that a package is easily recyclable when choosing a beverage. Thus, among the main features that should have the ideal container to consume a drink away from home, respondents highlighted aspects such as being light and easy to carry (51%), easily recyclable (50%), resistant (38%) or to maintain the temperature of the drink (37%).
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