The multinational PepsiCo has just launched Mountain Dew in Spain, a refreshing citrus-flavored beverage with an original color. It is a soft drink that has a strong link and a long history with action sports, urban culture and youth.
Precisely as a promotional campaign, Mountain Dew was the Presenting Sponsor of LKXA Extreme Barcelona, which took place on June 13 and 14 at the Parc del Fòrum in Barcelona. This sixth edition brought together more than 250 professional riders in 15 competitions in 6 different action sports.
Undoubtedly, this is a powerful landing that not only comes with skateboarding and lots of action. This summer, a group of trucks loaded with Mountain Dew will visit key locations in cities such as Madrid, Barcelona, Valencia, Seville, Malaga, Cadiz, Bilbao and Oviedo handing out free bottles so consumers can taste and enjoy its refreshing flavor.
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